Learn what’s behind the scene of this iconic brand. It is made from feeling, art-design and faith in all of us… Keep reading!

The BADTORO brand was born in 2005 in the heart of Barcelona: L’Eixample.

BADTORO has a rebellious soul and a tireless personality. The bravest character in the Badfriends gang.

The bold and courageous mate with the strength and energy to overcome any obstacle, and live in a constant struggle to achieve any goal set.

BADTORO has a powerful and challenging gaze, but a true faithful friend and adventure companion lays within.

The history of the brand and the iconic BADTORO figure

The brand and character BADTORO are created by the designers Jordi Nogués and Andrés Barzi in 2005, both based in Barcelona, Spain.

Jordi and Andrés decided to create a mascot pet that would empathize with the people, leaving aside the “typical” figurative bull, and define a peculiar character, with a powerful concept.

The result: an iconic bull that attracts thousands of fans like a talisman, and they feel captivated by the personality of this cultural icon.

-“We wanted a mascot that had human traits in a simple graphic construction but had a very easy communication, and empathized with a young audience,”- says Jordi Nogués.

Badtoro quotes

Badtoro as a character has a built-in personality that makes  it a true lover of experiences that provoke adrenaline rush and empowering.

Badtoro is fascinated by sports, physical and mental exercise or competitions.
In addition, has great empathy for people of young spirit who believe in themselves.

An example of this passion for “all or nothing” is its favourite motto: “Winners never quit”.

Immediately, the brand achieves empathy from a young hearted audience of any age, and its recognition takes a great leap forward internationally.

Without any doubt, BADTORO’s international presence has been growing over time.

It is widly recognized from long term presence in airport stores around the world, the preferred brand of travelers who leave the country and want to take a good memory home.

It’s funny how the brand gets so much recognition; it’s the same fans of the BADTORO brand who create content about the bad friend and share their experiences on social networks.

Year after year, and in an unbridled way, BADTORO is on some social network as an adventure partner.

Where can you find the BADTORO brand?

Badfriends aims at building up a Community based on affinity: a population from worldwide people sharing values, will to live and giving it all in order to get the small and big goals of life. Every soul will do it on its own way, but do not feel alone, We are Badfriends and there is room for one more.

Products of the BADTORO brand are designed as an extension of this credo that blind-trusts on human beings.

These articles are differentiated as a product by their exhaustive quality control, first of all, each product comes to market under the watchful eye and acceptance of the designer Jordi Nogués. You can find the challenging look of BADTORO in airport shops all over the world, or anytime anywhere through our official Badfriends Store

BADTORO spans its iconic presence in the shape of different products

What can you get for yourself or for a different and meaningful gift? First off you have our garments, an apparel section (fancy shortcut to [ man ] [ woman ] ?).

Our apparel offer encloses exclusive collections including different daily use objects such as canteens, key rings, mugs, plushes and more accessories.

For example, you can find his figure in the creative packaging of food products, and enjoy the taste of its contents.
We can tell from experience that the preferred category for most Badtoro people is BADTORO Clothing: T-shirts, caps,  hoodie sweatshirts, and many more products created to capture the concept of the brand.

We will be satisfied with people buying our products, but we will personally feel proud and happy when our global Community wears it with passion and proudhappyness.

Badtoro is part of the Badfriends gang

BADTORO is the founding member of a new born gang formed by 4 unusual and unlikely friends.

This bizarre mix makes them call themselves BADFRIENDS along with their slogan “Born to be extremely badasses”.

These BADFRIENDS live like writing a story where adventure is always about to begin and never seems to get to an end.

You’re probably wondering who are the Badfriends? Here we go…

The BADFRIENDS are 4 friends, the gang of bad friends consists of a brave bull BADTORO a moose named BADELK, a curious “anti-system” dog named BADXOLO, and his lazy friend the BADBULLDOG.
Each friend has a different personality and is born in different countries; a cultural mix of characters that will define a relationship of friendship that is both unique and unique.

Ready for the adventure? Meet the Gang!